As the Visual Designer at Greenform, I was responsible for creating the brand’s logo, inspired by the company’s mission to reduce deforestation by replacing traditional paper medical forms with digital alternatives.
I chose a calming shade of green to represent nature, sustainability, and the brand’s core values. The logo cleverly combines the letters "g" and "f" in the shape of a heart, symbolizing care for the environment. Through thoughtful use of negative space, the initials subtly appear within the form, reinforcing the identity in a clean and meaningful way.