Brand Identity Design

Since Roti planned to expand into citywide coffee kiosks and mobile stations, the logo needed to be short, minimal, and highly memorable. I designed the letter "R" to capture all these qualities, simple enough for quick recognition, yet distinctive enough to stand out across various brand touchpoints.

I chose Gold as the primary color for Roti's brand identity, and paired it with a soft gray as the secondary. This combination played a key role in reinforcing the brand’s premium feel. It aligned perfectly with my goal of creating a visual identity that feels both minimal and elegant.

I designed and produced a comprehensive product catalog for Roti, highlighting the brand’s full range of professional, fully-automatic coffee machines. The catalog features a clean, elegant layout with careful attention to visual consistency and product presentation, helping customers easily explore specifications and options.

As part of Roti’s long-term vision to launch coffee kiosks and drive-thru stations across the city, these visual proposals extended the brand identity into physical space. The designs focus on minimal structure, high visibility, and a premium user experience, aligned with Roti’s modern and elegant aesthetic.

Web Design

Problem

The brand needed an elegant and user-friendly online platform to showcase their premium coffee machines.
They required a website that would not only highlight the technical features and aesthetics of the products but also make it easy for customers to explore, compare, and place orders, all while maintaining a modern, minimalist brand identity.
Additionally, the website had to be fully responsive and optimized for smooth performance across different devices.

Solution

I focused on a simple structure where users can quickly explore different coffee machines, read technical details, and compare models without getting lost. The layout is spacious and minimal, with clear sections and visual hierarchy that guide the user naturally.

I designed everything in Figma, starting with mobile-first wireframes to make sure the site works smoothly on all screen sizes. Whether someone is browsing on a phone, tablet, or desktop, the experience stays consistent and intuitive.

The overall goal was to create a modern and efficient platform that feels premium, helps users find what they need quickly, and reflects the sophistication of Roti’s products.